Artist Action Plan Mini Course

Your comprehensive step by step guide on how to prepare yourself fully before planning to release any music. 

Full of tips, advice, warnings, and guidance on your musical journey.

Course Outline

  • How to prepare yourself effectively for a full music release and make it count!

  • Covering the aspects of Recording, Artist Photos, Artwork, Music Videos, Artist Bio, Press Release, planning a timeline, and preparation

  • Bite size, accessible, and straight to the point learning

  • Full of tips, advice, warnings, and helping you avoid the common pitfalls

  • Including video lessons, PDF downloads, and interactive cheat sheet

Course curriculum

Your journey begins here!

  • 01

    Welcome to Drop That Record!

    • Before We Begin.....

    • Introduction by Andy Kettle

    • How to use this course

  • 02

    Artist Action Plan Checklist

    • Stop! Put on the Brakes! (preface)

    • Stop! Put on the Brakes! (video)

    • "Artist Action Plan Checklist" PDF download

    • No 1- Recordings

    • No 2- Artist Photos

    • No 3- Your Artwork

    • No 4- Music Videos

    • Case study PDF downloads- Artist Bio & Press Release video lesson

    • No 5- Artist Bio & Press Release

    • No 6- Assets Final Advice

    • "Interactive To Do Checklist" ready to download and tick off as you go!

  • 03

    Preparation Is Everything- Summary

    • The Final Chapter...

    • "Preparation Is Everything" PDF download

    • Preparation Is Everything (video)

    • Before you go!

Social proof: Reviews

Steven Duncan

5 star rating

“One of the best resources i've seen put together for new artists looking to make a mark. You may think you know everything, but it's always good to have a checklist ready and by your side. If you are serious that is. ”

“One of the best resources i've seen put together for new artists looking to make a mark. You may think you know everything, but it's always good to have a checklist ready and by your side. If you are serious that is. ”

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Colin Bright

5 star rating

“This short course is just superb, it doesn't take much time to complete and is packed with really useful information presented in a clear and concise way. Thanks Andy.”

“This short course is just superb, it doesn't take much time to complete and is packed with really useful information presented in a clear and concise way. Thanks Andy.”

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Chris Tavener

5 star rating

“This course contains all of the essential information artists should know to execute their first successful record release! It's very professionally laid out and never lectures the user on the best approach. Andy is a hardworking guy who absolutel...”

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“This course contains all of the essential information artists should know to execute their first successful record release! It's very professionally laid out and never lectures the user on the best approach. Andy is a hardworking guy who absolutely knows his stuff from working with hundreds of acts. The checklist at the end is also a really useful resource for reminding yourself as you go about planning a big project.”

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Eughine Dunnion

5 star rating

“I enjoyed the course. It was easy to use the website and the course kept me interested. Very well presented and went over a lot of the common mistakes artists will do in their career. Hopefully it helps a lot more making the same mistakes.”

“I enjoyed the course. It was easy to use the website and the course kept me interested. Very well presented and went over a lot of the common mistakes artists will do in their career. Hopefully it helps a lot more making the same mistakes.”

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Cherry de Winter

5 star rating

“This course was helpful in thinking through the order of what needs to be done and some specifics of file sizes etc. Really good to have it all in one place, and all for free! I highly recommend it. ”

“This course was helpful in thinking through the order of what needs to be done and some specifics of file sizes etc. Really good to have it all in one place, and all for free! I highly recommend it. ”

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Holly Jones

5 star rating

“The course was really easy to understand and I loved how easy it was to follow. The videos are really informative and the downloadable checklists and guides are super useful- I will definitely be using them in the future! Great course for anyone w...”

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“The course was really easy to understand and I loved how easy it was to follow. The videos are really informative and the downloadable checklists and guides are super useful- I will definitely be using them in the future! Great course for anyone who needs a helping hand getting started in the industry!”

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Miroslava Budin

5 star rating

“A useful course if you are starting out in the music industry as a singer/songwriter, band or musician and want some great hints and tips to get your music out there. Useful also for those who have just started on their journey. Not a long course ...”

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“A useful course if you are starting out in the music industry as a singer/songwriter, band or musician and want some great hints and tips to get your music out there. Useful also for those who have just started on their journey. Not a long course so should be possible for most folk to fit into their busy schedules. ”

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Testimonials

“Steaming Kettle gets it done. They do the work to understand and support our vision, and they truly care about helping us connect with people. Andy is always a pleasure to work with and communicate with.”

Slug (Atmosphere)

“Andy has consistently delivered targeted coverage, fresh and innovative ideas, project after project. Chinese Man Records have benefited hugely from our partnership and discover new media.”

Chinese Man Records

Ben Befort

“Even though I minored in Public Relations I still don’t understand what PR people *really* do. That said, Andy set himself from the pack with his eagerness to get as much done as he could. He went above and beyond during an era where indie artists have come to expect much less.”

Strange Famous Records

Sage Francis